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Fisher Price
About Fisher-Price
Fisher-Price is one of the world’s leading toy companies, defining the category in infant and preschool toys and playing an important role in childhood for almost a century, creating everything from “bump to bus.”
As the #1 infant and preschool company in the world, with top brands including Laugh & Learn®, Little People®, Thomas & FriendsTM, Power Wheels®, and Imaginext®, they are the only kid brand committed to all the years between 0 and 5. From little moments to big milestones they’re dedicated to helping families throughout every age & stage.
The Challenge
An Easter-focused social media marketing campaign to drive awareness for Fisher-Price and some of its “basket-ready” toy recommendations among the brand’s target demographic of parents and gift-givers.
Category: Social Media Strategy + Digital Marketing + Content Creation + Digital Ads
The Program
Swerve was tasked to strategically leveraging influencer content through paid amplification to expand reach and awareness, and use audience targeted social ads to direct traffic to the Fisher-Price website.
Target
Fisher-Price key buying demographic across targeted social platforms
Objectives
- Paid social campaign-leverage social carousel ads and influencer content to increase reach and awareness and drive traffic to Fisher-Price website.
- Focus on Meta: Facebook and Instagram.
- Swerve to utilize proprietary softwares and methodology to find audiences beyond Meta to optimize spend.
The Results
Insights
- Performance-based ad copies did better than the headlines provided. (27,300 Vs. 39 Link Clicks)
- Carousel ads performed better and generated ~19,300 link clicks at an avg CPR of $0.57 followed by Video ads (carousel) which got ~8,000 link clicks at an avg CPR of $0.60, helping to elevate any ad fatigue during the campaign
- The campaign exhibited improved performance starting from April 1st. The initial days of the campaign helped it to transition out of the learning phase, which contributed to its enhanced performance
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